Experience audit
A fixed review of speed, IA, SEO, and content ops — with a sequenced rebuild plan you can fund in phases.
BUILD A PRODUCT
Web Development
Production-grade marketing sites, portals, and complex web apps built on modern JavaScript stacks.
Overview
How we approach web development.
Web products fail quietly: slow pages, brittle CMS workflows, and marketing campaigns that wait on a deploy. We treat the site as a product system — templates, content models, and performance budgets — not a one-off build that ages the day after launch.
We ship production Next.js (or the stack you already trust) with preview environments, analytics, and Core Web Vitals targets from the first meaningful slice. Editors and engineers share a path to change content and features without fighting the release train.
The point
Fast, resilient web products that survive campaigns, traffic, and the next round of features.
Deliverables
Concrete artifacts, not just engineering activity.
Every engagement leaves your team with a shippable web product and the assets to keep it fast, findable, and maintainable as features pile on.
- Web product roadmap with performance and SEO success metrics
- Information architecture, page templates, and design system tokens
- Production Next.js app with CMS or admin tooling as needed
- Performance, accessibility, and Core Web Vitals checklist
- CI/CD, preview environments, and release documentation
- Handover notes, analytics setup, and operating recommendations
Engagement Model
Audit the experience, rebuild a surface, embed with marketing, or keep iterating.
Surface rebuild
Ship a defined set of pages or funnels to production with previews, CMS hooks, and performance gates.
Embedded web pod
Front-end and content engineers join your marketing and product cadence for ongoing releases.
Growth support
Stay for campaigns, experiments, and CWV regressions so launches don’t break what already converts.
Timeline
From content model and templates to a live, measurable site.
Week 1
IA, metrics, and content inventory
Map journeys, SEO priorities, and editor workflows. Agree performance and accessibility budgets before UI sprawl starts.
Weeks 2–3
Design system and first templates
Stand up the app shell, CMS schema, and two to three production-shaped page types with preview deploys.
Weeks 4–7
Build pages, wire analytics, harden
Expand templates, migrate content in batches, and gate releases on Lighthouse, a11y, and broken-link checks.
Launch
Cut over, monitor, and hand over
DNS and redirects, Core Web Vitals watch, editor training, and a backlog for the next campaign cycle.
What we need from you
What we need so pages ship without content bottlenecks.
Editors, brand assets, and analytics access early keep rebuilds from stalling mid-migration.
- Brand guidelines, existing site inventory, and priority page list
- CMS or content owner who can approve models and migrate copy
- Analytics, Search Console, and hosting or DNS access
- Legal/compliance copy for privacy, cookies, and claims
- A single decision owner for IA and launch date trade-offs
Common mistakes we help avoid
Web rebuilds that look finished and still underperform.
We structure delivery so these patterns don’t survive the first release.
- Designing every page uniquely instead of a maintainable template system
- Ignoring Core Web Vitals until after the marketing launch
- Leaving editors without a CMS path, so every change needs engineering
- Migrating URLs without redirects and Search Console monitoring
- Shipping dark mode themes or heavy animation that tanks mobile LCP
FAQs
Answers before we get on a call.
Do you only work with Next.js?+
Next.js is our default for marketing and product sites, but we meet you where you are — including headless CMS setups and incremental rewrites of legacy stacks.
Can marketing publish without waiting on deploys?+
Yes. We wire preview environments and CMS workflows so campaigns and content updates don’t require an engineering release for every change.
How do you handle SEO during a rebuild?+
URL inventory, redirects, metadata, and Search Console checks are part of the cutover plan — not a separate project after launch.
Will the site stay fast after we add features?+
We leave performance budgets, CI checks, and operating notes so new pages don’t quietly undo Core Web Vitals gains.
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